Just like your business, ours starts with a menu. And like every dish, no two clients are exactly alike. That’s why we’ve come up with a range of options, from one-time to long-term, to suit a variety of needs.

Small Plates

Get a taste of what The Apple Cart is all about without making a long-term commitment. We’ll share our road-tested expertise and industry secrets while empowering you to take the next step on your own.

The Kitchen Sink →

Put your Next Great Idea to the test to determine the viability and profitability of your foodie dreams.

The Money Hunt →

From credit reports to crowdfunding, there’s a fine art to financing. We’ll help you find a path that makes sense and cents for your business.

Getting Social →

You can’t afford to phone in your social media game. Learn the tricks behind creating a consistent voice across multiple platforms that people recognize and want to hear more of.

Instagram →

There’s more than meets the eye to Instagram. Refine the vision behind your brand with secrets of food styling, photography, and the almighty hashtag so you can show everyone who you are.

Pop Up Shop →

If you’ve only got four hours a week in your ‘retail store,’ aka farmers market booth, you’ve got to make every minute count. Capture your audience, increase sales per customer, and keep the crowds coming back each week.

Main Courses

This is the meat and potatoes of our business--our retainer clients. Once we get to know what makes your business tick, we’ll create a six-month strategy for you to follow, and we’ll provide the implementation, introductions, and insight along the way to help you achieve your goals.

Specialty Food →

Do you have the next big idea that needs to be on fine food and grocery store shelves? Are you already producing a small-batch food product and selling in a few markets? This is the option for you!

Marketing & PR →

No matter what kind of business you own, you want to stay in front of the food media and your audience with engaging PR and brand-appropriate marketing activities. We can help you tell your story the way you want it to be told.

Brick & Mortar →

If you’re ready to open the restaurant, bakery, or shop of your dreams; let us support you through the process. We’ve helped several businesses go from a farmers market stall or food truck to a full-scale brick and mortar establishment, and we can use our road-tested lessons to make sure you make the right moves.


Hungry for something with a very specific flavor? We’ve developed our sides based on the most common short-term needs we’ve found among our clients. After taking a look at where you’re headed, we’ll create a solution tailored just for your business.

Wholesale Menu →

Your greatest tool for selling your products into retail stores is a wholesale menu--make sure it speaks to the industry and represents you well.

Focus Group →

Find out how the public honestly perceives your products with a structured focus group, designed to give you the feedback you need on a variety of issues.

Copywriting →

Let us take care of the copy for you. Stephanie has been writing professionally for years. (In fact, she wrote every word of this very website!) We’ll use her expertise to give your brand a voice people will recognize.

Tradeshows →

Take your products to the biggest buying audiences in the country on the tradeshow circuit. Barb is a tradeshow expert, with years of experience in tradeshow marketing with her clients!

Crowdfunding →

Crowdfunding isn’t fundraising. It’s a strategic marketing tool that allows you to create a groundswell of early adopters who will champion your brand for years to come. Raise some funds AND awareness for your business with a thoughtful crowdfunding campaign.

You two are truly a dynamic duo! Thank you for a great presentation this week at the Virginia Specialty Food and Beverage Conference. You make the manufacturers feel like the stars that they are here in Virginia.
— Olivia Wilson, Virginia Dept of Agriculture and Consumer Services

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