Just like your business, ours starts with a menu. And like every dish, no two clients are exactly alike. That’s why we’ve come up with a range of options, from one-time to long-term, to suit a variety of needs.

Small Plates

Get a taste of what The Apple Cart is all about without making a long-term commitment. We’ll share our road-tested expertise and industry secrets while empowering you to take the next step on your own.

The Strategy session →

This one time meeting if the first step towards starting or growing your food business, from here we will make recommendations for the future. Schedule a meeting!

Brand Discovery →

Existing Food Businesses

Our team will take a deep dive into your current brand, engaging with all your touch points including your existing branding, website, social media, wholesale pricing and general public persona. From here a full evaluation is provided along with a comprehensive plan to upgrade your tools for maximum efficiency.

New Food Businesses

Do you have the next big idea that needs to be on fine food and grocery store shelves? Are you already producing a small-batch food product and selling in a few markets? This is the option for you! We will provide a roadmap to create all the tools needed to start your business, along with a plan that includes our extensive group of referral partners. We guide you through your journey as you create your pricing model, recipes, branding tools and public presence.

Main Courses

This is the meat and potatoes of our business--our retainer clients. Once we get to know what makes your business tick, we’ll create a six-month strategy for you to follow, and we’ll provide the implementation, introductions, and insight along the way to help you achieve your goals.

Specialty Food →

Do you have the next big idea that needs to be on fine food and grocery store shelves? Are you already producing a small-batch food product and selling in a few markets? This is the option for you!

Marketing & PR →

No matter what kind of business you own, you want to stay in front of the food media and your audience with engaging PR and brand-appropriate marketing activities. We can help you tell your story the way you want it to be told.

Brick & Mortar →

If you’re ready to open the restaurant, bakery, or shop of your dreams; let us support you through the process. We’ve helped several businesses go from a farmers market stall or food truck to a full-scale brick and mortar establishment, and we can use our road-tested lessons to make sure you make the right moves. We also provide Brand Discovery for existing restaurants that need a behind-the-scene evaluation of your service, food consistency, menu, marketing, and pricing model.


Hungry for something with a very specific flavor? We’ve developed our sides based on the most common short-term needs we’ve found among our clients. After taking a look at where you’re headed, we’ll create a solution tailored just for your business.

Professional Speaking →

From workshops to keynotes, we have honed the craft and are available to speak on a local or national level. We offer ongoing workshops, The Appleseed Series, in Richmond, VA. We serve as facilitators, panelists and industry experts at conferences and tradeshows.

Tradeshows →

Take your products to the biggest buying audiences in the country on the tradeshow circuit. Barb is a tradeshow expert, with years of experience in tradeshow marketing with her clients!

Food Event Marketing →

The Apple Cart has worked with the following events to make them a success, and can sell out your event as well!

Fire, Flour & Fork, Richmond Restaurant Week, Virginia’s Finest Conference. Real Local Help to the Shelf, and the Bluegrass & Blue Crab Festival


You two are truly a dynamic duo! Thank you for a great presentation this week at the Virginia Specialty Food and Beverage Conference. You make the manufacturers feel like the stars that they are here in Virginia.
— Olivia Wilson, Virginia Dept of Agriculture and Consumer Services

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