The Apple Seed Series 2020

Grow your food business

Presented by The Apple Cart, Hatch Kitchen and Real Local RVA

Join us to network and meet other specialty food vendors while learning how to grow your business!

2nd Tuesday of each month 
3 - 4:30 at the Beet Cafe - Ellwood Thompsons 
Hatch & Real Local Members FREE (please register), General public $20

• Tricks of the Trade Show January 14 

  • Exhibiting at trade shows is an excellent way to reach food buyers from all over the country to grow your brand! Gear up for the Virginia Food & Beverage Expo taking place in March, 2020 here in Richmond. Join our team of experts to get the most out of the show and the experience. Learn all about setting up your display for maximum impact, sampling, entering juried contests, and following up with buyers from the people who have already done it!  Guest speakers are Jill Donaldson of Pastry Base and Robin Allen of Birdie’s Pimento Cheese.  REGISTER HERE

• Selling to the Shelf February 11 

  • Build your sales confidence by learning from industry leaders tips and techniques to sell your products to wholesale accounts locally and regionally.  We will start by defining the language to use to open the door, overcoming objections, negotiating price, and closing the sale. From there we will touch on reorders and in-store sampling.  Joining us to share their expertise are Ames Russell of AR’s Southern Hot Honey and Erin Wright from Little House Green Grocery.  REGISTER HERE

• Branding through Photography March 10

  • Taking shots for social and hiring professionals for showcase images to move your business forward.  Learn what works on your phone, and when it is time to hire someone to make your brand shine. Bring food samples, you will be staging and taking shots of your food in this workshop!  Lighting and props will be provided. Our experts for this session are Fred + Elliott Photography.  REGISTER HERE